Visual Identity
The Alumni Center is Kentucky's home for sports, events and community.
The Alumni Center needed a brand refresh. We started by making their logo bolder and simplifying it. I created a campaign built around "This is where Kentucky _____" that they can reuse on their website or marketing materials, expanded their colour palette, created reusable visual elements (like the "Game Day" and "Kentucky Proud" stickers and backgrounds) and provided employee apparel concepts.
The Alumni Center needed a brand refresh. We started by making their logo bolder and simplifying it. I created a campaign built around "This is where Kentucky _____" that they can reuse on their website or marketing materials, expanded their colour palette, created reusable visual elements (like the "Game Day" and "Kentucky Proud" stickers and backgrounds) and provided employee apparel concepts.
